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Coach transformation is imminent.

The company faces at least two problems, leaving the company to bear the brunt of breaking the bargains. The addition of Stewart Vevers is the beginning of Coach’s transition and a strong endorsement of his extravagant status. In June 2013, Stuart Vevers, formerly a designer at Mulberry and Loewe, became Chief Creative Director of Coach. He coached Coach to return to high-end luxury image released COACH 1941 advanced clothing line, a success.official coach outlet online

In June 2017, Stuart Vevers won the 2017 Best Handbag Accessories Designers Award presented by the CFDA, winning the recognition of the fashion industry.

Coach Butterfly in its own brand change, but also to complete the transformation of the fashion group. In January 2015, Coach acquired Stuart Weitzman, a shoe manufacturer, for $ 574 million. At that time, only 9% of Coach’s sales came from footwear, jewelry and other non-handbag categories. Stuart Weitzman joined, to fill the variety of Coach’s shortcomings.

Coach’s long-term promotion, to meet the threshold level of consumption for the company to bring the vast market, but now also let its luxury image greatly reduced. Coach also opened up an international market for Stuart Weitzman through its sales Coach spokesman for Tencent “positive” said the acquisition of Stuart Weitzman Coach supply chain to be more effectively utilized.

In July 2017, Coach continued non-stop spending $ 2.4 billion, incorporating the light-luxury brand Kate Spade for young people to further complement the company’s product line and make a fashion group prototype.

Stefano Tonchi, editor of W magazine, a US-based fashion magazine, said, “Stuart Vevers succeeded in redefining Coach. People now see Coach, not a handbag, but an entire wardrobe.”

Although the public does not know the Coach “shopping list”, the next acquisition target who was name yet, but the company CEO Victor Luis seems to imply, does not exclude looking for targets in Europe and Asia, “the new name should reflect this tolerance.”coach outlets

Coach spokesperson for Tencent “positive”, he said: “Historically delicate tapestry sometimes take 10 years to complete the process, which reflects the attitude of excellence Coach, and will prepare a tapestry of different colors texture lines together, reflecting the Coach of innovation And multiculturalism. “It looks like the company reacted enthusiastically to the new name.

November 8, 2017